The big news at Fujifilm’s Photokina booth is not the graphite X-T1, nor is it the new 50-140mm F2.8 lens or 140-400mm F4-5.6 mockup...

Amidst all the pomp and circumstance of Photokina 2014 are little nuggets of the future of photography, not shown on the show floor but...

As the most trusted name in the camera industry, Pentax has given New Camera News the honor of announcing some really big news! The...

Macaca Nigra, fresh from his legal victory over that attention-seeking so-called photographer David J Slater, has signed a lucrative deal to be the official...

Olympus is proud to announce the new M. Zuiko 40-150mm f/2.8 PRO zoom for Micro Four-Thirds at Photokina 2014, their first big boy zoom...

Canon’s big product launch at Photokina is the 7D Mark II, the long awaited successor to the 7D. Canon is hoping that thousands of...

Nikon, not content to watch wedding photographers migrate en masse to the iPhone, are striking back with a unique mix of products designed for...

Thanks to a back alley deal involving roasted chickens and a foot rub, NCN has exclusive spy shots of the new Canon G7x, a...

The photography business can be a cutthroat game, with camera makers constantly seeking a competitive edge against their rivals. But there is camaraderie in...

In a stunning and shocking turn of events, event organizers, along with industry leaders have cancelled Photokina 2014, the huge bi-annual industry event that...