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Canon Congratulates Nikon on Df Full Frame Camera


In a rare move, Canon congratulated key rival Nikon on the launch of their latest full-frame digital camera in a full page ad in the New York Times. The ad features a photo of the new Nikon Df–a full frame camera with retro styling-with the simple line, “Good Luck with that.” Following the launch of the Nikon Df, Canon stock is up 10%.

The move, although unusual, is not unprecedented. Following the release of the EOS-M, Nikon ran a full page ad in Japanese trade papers stating, “Nikon Congratulates Canon on the launch of the EOS-M” with the ad illustrated with a tortoise.

UPDATE: Nikon responds!

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  1. Could you send me the exactly page in The New York Time where you read this information?

    Best regards,


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