With the release of the Olympus OM-D E-M10, Olympus Corporation continues their streak of awful camera names. Ignoring the creative naming conventions employed by the auto industry (Mustang, Wrangler, Sonata, Cimarron, etc…) and the pared-down minimalist names employed by Apple (iPhone, iPad, iMac), Olympus continues to employ a naming convention more suited to toaster ovens and VCRs.
When asked, an Olympus spokesperson responded, “We believe that photography should be an ascetic pursuit, characterized by a difficult struggle leading to enlightenment. At Olympus, that struggle begins with Googling for an Olympus camera. The harder we make it to find the OM-D E-M10, the more satisfying it will be to actually get a hold of one. To that end, we make the camera hard to Google, hard to find in retail stores, and hard to justify spending more than an entry-level DSLR from Canon and Nikon for. But once you are in the Olympus bunker, you meet other Olympus inmates and are there for life!”
As this story is going to press, there are unconfirmed reports that improper Googling of the OM-D E-M10 (i.e., placing the hyphens in the wrong place or transposing the zero and letter O) can lead to clown pornography websites. The NCN News team will continue to investigate this because….ummmm…for you, our readers. Yes, that’s it.