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Olympus, Fujifilm Form Strategic Partnership


Olympus, makers of iconic Micro Four-Thirds cameras, and Fujifilm, makers of a growing range of interchangeable lens cameras, have signed an historic strategic partnership to share information, technology, and resources. The partnership calls for the joint development of a time machine that both companies will use to retrieve cameras from the past. While both Olympus and Fujifilm have found recent success with their own time machines, the goal of the strategic partnership is to build a time machine that will make all other time machines pale in comparison.

Building a properly working time machine is hard, really hard, but critical to market success. Get the most minute detail wrong and the results can be shocking. Some examples of recent note:


Nikon is having trouble with their time machine’s flux capacitor. Upon returning from the 1970s, their camera (the Df) became bloated and ugly, much like many people in the 1970s have become.

Silver Nikon Df is especially ugly


Hasselblad’s time machine is a complete failure, jumping back and forth through time like a pinball and returning with melted, malformed monstrosities.



Sony’s time machine is stuck in the 1980s. While the music from that era is quite good, the product design is not.

[photo: Sony]

[photo: Sony]


Pentax’s time machine actually went forward in time before sling-shotting backwards. As a result of the time induced whiplash they ended up with the K-01.

The Pentax K-01 has been found to cure any unusual feelings in pants.

They have since managed to re-calibrate the dichronic thrusters and are able to travel through time with more precision; witness the brassy MX-1.



Leica’s time machine is working perfectly fine, as it has since the 1950s.


Sharp-eyed readers will not that industry leader Canon is missing from this word. NCN has learned that until recently, Canon was allocating a majority of its resources to the recent T5/T5i product releases. Now that those revolutionary cameras are in the marketplace, expect Canon to develop its own full-frame time machine.

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  1. What about Ricoh, which has managed to tear apart the fabric of the space-time contiuum with the GR?

  2. Love these! Keep ‘em coming! Getting really tired of the ad agency’s hype, which are obviously written by someone with limited photographic knowledge. Every camera ever released has been the final revelation of the photo God’s will for mankind apparently!

  3. I started out with a used Olympus rangefinder camera which gave me photos as good as any I take now with my state of the art Nikons and Fujis! Because I had to think about what I was doing and because I was dirt poor and had to pay for each roll of film and processing.

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