Home Industry

Ricoh Pentax Gets Ready to Disappoint Once Again

4290

Ricoh Pentax, the saddest of all active camera makers, is teasing a successor to the long-in-the-tooth, one tripod foot in the grave medium format 645D. Launched in 1 B.I. (Before Instagram), the 645D is like a dinosaur at your local natural history museum—cool to look at but you don’t want to take it home.

The teaser features the now-standard minimal slice of the upcoming camera as well as a countdown timer and the evocative text, “Distinct Doom. Unmistakable Disappointment.” Below the countdown timer (due to reach 0 in a couple of weeks) are the prophetic words, “the end is near.”

As expected, Pentaxicans around the world are frothing at the lens mount at the idea of a new camera to lament. “Sigh…I only wish this was the announcement of a full-frame Pentax.” “Great, a camera that nobody can afford.” And the now classic, “Pentax is doomed!”

Sony and Nikon have responded to the impending launch of the 645z with some ads of their own.

NIKONNotAfraid

SonyInside

Follow NCN on the Facebooks, Twitters, and that other thing for the latest camera news.

5 COMMENTS

Complaint Form