Taking a page out of Samsung’s $14 billion dollar advertising playbook*, Canon is offering their own version of #DitchTheDSLR day. Called #DitchtheEOSM day, Canon is calling all disappointed and underwhelmed EOS-M owners (in other words, all EOS-M owners) to exchange their little sad faced cameras for “a real camera. You know, one with a mirror that reflexes, autofocus that works, and with some gravitas.”
Planned for next Wednesday, owners of the EOS-M and EOS-M2 can turn in their EOS-Ms to their local Canon Service Center and leave with a free 5D Mark III instead**. In comparison to the EOS-M, the 5D Mark III is more faster, more better, more stronger, more heavier, and more seriouser. Most importantly, it bestows upon the owner bonus “That’s a nice camera, you must be a good photographer” points, something the EOS-M never could manage. Canon spokesmodel Kawasaki Suzuki said, “After just five minutes with the Canon 5D Mark III, former owners of the EOS-M will realize that a Canon mirrorless cameras will never be as good as Canon DSLRs.” When asked what they will do with the EOS-Ms that they collect, Suzuki said, “We will take the EOS-Ms, crush them to a fine powder, bury them in a 3 mile deep abandoned uranium mine in Southern Utah and then fill the mineshaft with high strength concrete.”
Canon is expecting a heavy turnout for the first (and hopefully last) #DitchtheEOSM day and is asking all Canon enthusiasts to continue using the hashtag until “every last EOS-M has been reformatted from our collective memory.”
* a $14 billion dollar advertising playbook is, as you might imagine, quite large. So large, in fact, that a single page won’t likely be missed, even if it is made of gold.