In a move that’s sure to send shockwaves through a struggling industry, camera giant Canon has inked an exclusive distribution deal with Getty Images.
Starting early next year, select Canon cameras will ship with a free memory card filled with photos from Getty Images’ vast collection. The photos, taken by professional photographers with Canon cameras, are meant to show new owners what their cameras are actually capable of.
A unique part of the deal is that Getty Images is releasing all rights to the images so that owners can claim that they took the photos themselves. Canon and Getty Images will be offering a number of collections, including:
- Paris Vacation
- Italy Vacation
- America’s National Parks
- Exotic Asia
- Luxury Cars
- Luxury Homes
- Youth Sports
- Golf Events
- Tasteful Boudoir
Each collection will include subjects of different ages, sizes, and ethnic origin, so new Canon owners can simply delete the unneeded photos, keeping only the ones that resemble them, their family, and their friends/associates.
Details are still being worked out, but both Canon and Getty execs believe that this unique offer will be made to first-time DSLR buyers that skip the entry-level models with helpful shooting modes and go straight to the 5D Mark III with the 24-70 F2.8 zoom. “Many 5D Mark III owners are coming straight from the iPhone and they need all the help they can get,” said an unnamed Canon exec, “and hopefully this partnership will reduce the number of returns for allegedly faulty cameras.”
A Getty spokesperson added, “Finally, when someone says to the new Canon 5D Mark III owner, ‘That’s a nice camera! It must take nice pictures!’ the proud owner can confidently respond, ‘Yes, it does!’”